Client: Men's Health, BJ Gaddour
Project: Brand Identity, Product Design, Logo, Promotional Landing Page, Emails and Banners.
The 21-Day MetaShred is a Men's Health workout DVD, created by fitness trainer BJ Gaddour. Through this program, participants cycle through 9 different 30–minute workouts over the course of 21 days to build serious muscle.
Our team designed a cyclone–shaped logo that represents the main benefit of this program — getting a shredded body. After establishing the brand identity and product packaging, my role was to carry that look and feel through the landing page, emails and banners.