Let it Go Website

Client: Rodale Trade Books
Project: Landing Page Design, Emails and Banners
URL: letitgo.com

Let it Go is a book about how to declutter and downsize your home. Author Peter Walsh guides us through this process, teaching us how to free ourselves of stress and emotional attachment by getting rid of the things we no longer need.

Through collaborative sketching and brainstorming, our creative team developed a concept that closely ties in with the book. As you scroll down the landing page, the objects in the header fade away, symbolizing letting go.